Rather than paying commission to a company like Groupon, DealingLocal merchants pay a monthly subscription fee (from $19 to $49) based on the number of registered customers on their marketing lists. Some platforms require that merchants supply their own customer contact information, while others provide ways to reach new clients through social networking or by partnering with established hyperlocal vendors.įor business owners up to the task of developing and managing their own daily deals, here are six self-service platforms worth checking out.ĭealingLocal is all about the now, letting merchants set up real-time discounts for new and existing customers. Instead of relying on a deal company’s massive database of prospective customer email addresses, merchants using self-service platforms have to get creative. But what you get in the details you lose in reach. Self-service platforms give merchants more control over their deals, including how much they make. ![]() For Harrison and other merchants tired of dealing with low profit margins and limits on the restrictions they can apply to these deals, self-service platforms may be the solution. ![]() In exchange for the privilege of working with deal companies like Groupon and LivingSocial, Harrison feels he’s given up some control of the deals he offers. Having worked with half a dozen of the top deal publishers in the past two years, Savvy Cellar Wines owner Brent Harrison is well versed in the benefits of daily deal promotions.
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